“Amazon Haul beta” was the label on Amazon’s under-$20 storefront from its US launch in November 2024 until November 2025, when Amazon removed the beta designation worldwide. If you still see “Haul beta” in old posts or videos, they are describing the same Amazon Haul that exists today.
Amazon Haul beta timeline
| Date | What happened |
|---|---|
| November 2024 | Amazon launches Haul in the US as a beta inside the Amazon Shopping app: items $20 or less, most under $10 |
| 2025 | Haul expands to more countries; Amazon Bazaar launches in markets without Haul |
| November 10, 2025 | Amazon removes the “beta” designation from Haul globally |
| June 2026 | Haul becomes available on desktop at amazon.com/haul and gets its own Prime Day deals |
| July 2026 | Amazon says Haul has over six million items under $10 in the US |
What “beta” meant
A beta label meant Amazon was testing the format: a separate storefront and cart, items shipped mostly from overseas sellers, one-to-two-week delivery, and its own shipping and discount thresholds. Those core rules survived the beta and still apply. How Amazon Haul works today.
Is Amazon Haul beta legit?
Yes. Haul beta was always an official Amazon feature, sold and paid through your Amazon account and covered by the A-to-z Guarantee. The only thing that changed in November 2025 is the label. Is Amazon Haul legit?
What is different now versus the beta
- No beta tag on the storefront, and it is easier to find in the app menu and at amazon.com/haul on desktop.
- Bigger catalog: millions of items under $10.
- Event deals: Haul now runs its own deals during Prime Day, Prime Big Deal Days and a November event.
- More countries: 25+ countries and regions. Country list.
Questions
What is Amazon Haul beta?
It was the original name of Amazon Haul while Amazon tested it, from the November 2024 US launch until Amazon removed the beta label in November 2025.
Is Amazon Haul still in beta?
No. Amazon removed the beta designation globally on November 10, 2025.
Is Haul beta part of Amazon?
Yes. It was, and Haul still is, a section of Amazon run by Amazon, using your normal Amazon account.
Last reviewed: October 12, 2026. Sources: About Amazon; Amazon statement on removing the beta designation (November 10, 2025); About Amazon Prime Day 2026 Haul deals (June 24, 2026); Amazon Q2 2026 earnings call (July 2026).
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